Marketing
Online Marketing
Online marketing is essential for authors to reach a wider audience and increase book sales. With the right strategies, authors can build a strong online presence, engage with readers, and create a buzz around their books.
Amazon stands as a titan among booksellers in India, a colossal force in the world of literature. Imagine the anticipation, the thrill, as readers eagerly await the release of your masterpiece. Through a pre-order campaign, you can ignite a wildfire of excitement, letting fans secure their copy before it even graces the shelves. Picture this: your book, emblazoned with a “Pre-Order Now” banner on Amazon.in, creating a buzz that reverberates through the literary community. And then, on the fateful release date, we will dispatch your creation to its eager recipients, fulfilling their anticipation and bringing your words to life.
Price: ₹ 1500 plus GST.
Amazon reigns supreme as the foremost online marketplace for books in India, a realm where literary dreams come to life. Imagine your book, not just another title in the vast ocean of literature, but a beacon of intrigue and allure. Through the power of Amazon ads, you can catapult your book to the pinnacle of search listings, soaring above even the best-sellers. Envision readers searching for their next great read and finding your masterpiece at the top, shining brightly in their chosen categories and genres. This is your chance to elevate your book’s visibility, to ensure it stands tall and proud, commanding attention and admiration.
Here’s how it unfolds:
- Our digital marketing manager will craft a campaign strategy, meticulously covering various targeting options, selecting the most effective keywords, and determining the optimal bidding amount for each keyword to ensure your ad shines with maximum visibility.
- The ads will begin running according to a pre-set schedule, and your book will start appearing prominently in search listings whenever readers hunt for similar books, authors, categories, or genres.
- Interested readers who click on your ad will be transported to your book’s dedicated page, where they can delve deeper into its allure and make a purchase if they choose.
- Your campaign budget will only be reduced when readers click on the ad and visit the page, ensuring that not a single rupee is wasted.
- The total ad budget for this campaign is Rs. 5,000 for a 2-week ad campaign or Rs. 10,000 for a 4-week ad campaign. If the budget isn’t exhausted within the set duration, the campaign will be extended accordingly.
Price: ₹ 10,000 plus GST (for 2 Weeks ad campaign).
Price: ₹ 20,000 plus GST (for 4 Weeks ad campaign).
*The rest of the cost covers campaign strategy, creation, management, and reporting.
Social Media Marketing
Social media marketing for authors involves using platforms like Facebook or Instagram to engage with readers through compelling content such as book excerpts, author insights, and community interaction. It aims to build a loyal audience, promote books, and drive sales through organic posts and targeted advertising.
In today’s book promotion landscape, Social Media serves as the cornerstone. For authors, maintaining a polished and professional presence across social platforms is crucial. Imagine the impact when visitors see your book featured prominently on your profile’s cover page—this not only enhances your visibility but also boosts your book’s appeal. Our dedicated team specializes in optimizing your social media setup, setting up and managing Instagram and Facebook pages, and implementing strategies to elevate your book’s visibility through basic activities.
Price: ₹ 12000 plus GST.
This includes:
• Creation of the Instagram and Facebook Page.
• Setting up the page.
• Facebook Page Promotions – 2 Weeks.
• Promoted Posts – 2 per week.
Once you’ve penned a remarkable book, your main goal is to ensure it reaches the eyes of countless eager readers. Through our social media giveaway, we target avid book enthusiasts hungry for new reads. By offering your book for free in exchange for reviews and social media shares, you can harness their enthusiasm to expand your book’s reach across various platforms. This strategic approach influences a significant audience to consider purchasing your book.
Our services include:
- Setting up social media accounts.
- Organizing and managing a giveaway exclusively for users in India.
- Running targeted ads to maximize giveaway participation.
- Efficiently managing the giveaway process and shipping copies to winners.
Please note: This service includes giving away 25 copies of your book. Additional copies can be provided at the cost of printing plus Rs. 100 for shipping and handling per copy.
Price: ₹ 6,000 plus GST.
Author & Book Branding
An Author website is a dedicated online space where authors showcase their work, share news, and connect with readers. It typically includes a biography, book listings, blog posts, contact information, and social media links, serving as a central hub for the author’s online presence and promotional activities.
The Benefits of an Author Website:
- Imagine the moment when a reader types your name into Google and your official website appears at the top of the search results, a beacon of comprehensive knowledge about you, all in one captivating place.
- With an official author website, your social media presence on Facebook, Instagram, and Twitter gains the ultimate mark of legitimacy, solidifying your online authority over time.
- Stand out in the vast sea of self-published authors; your website sets you apart, elevating your status and highlighting your success.
Price: Rs. 10,000 onwards plus GST for website designing. (It includes one year hosting, domain and designing).
*Note:
- From next year onwards hosting and domain charges will be INR 2,500 plus GST which you need to pay to us at the beginning of every year.
- Website will be delivered to you within 30 working days.
- Content and pictures to be included in website will be given by you.
An author’s interview is a thrilling experience for readers, a moment where curiosity and excitement converge. Through these interviews, readers delve into the depths of the author’s mind, uncovering hidden insights and unraveling the mysteries behind the book. Each question answered brings clarity, dispels doubts, and ignites a burning curiosity. This captivating interaction not only enriches the reader’s understanding but also propels them towards a swift decision to purchase the book, driven by newfound intrigue and connection.
Price: ₹ 1000 plus GST. (For InkQuills Website)
The charges for the interview for e-Newspaper starts from 2000 onwards.
The charges for the interview for Print Newspaper depend upon the newspaper authorities.
With a swift, elegant gesture, you hand over your card, seamlessly sharing your contact details with a prospective reader. This small yet powerful tool not only ensures they have a direct line to you but also paves the way for future deals and opportunities related to your book. It’s a strategic move that leaves a lasting impression, transforming a simple exchange into a moment of professional finesse.
Price: ₹ 350 plus GST for 100 Business Cards.
Imagine the reader’s delight as they discover an exquisite bookmark nestled within the pages of your book, a small treasure waiting to be found. We craft these stunning bookmarks specifically for your book, ensuring they captivate and enchant. Each book we sell will include this charming keepsake, designed to draw the reader’s attention and deepen their connection to your work. This thoughtful touch transforms a simple read into an unforgettable experience.
Price: ₹ 4000 plus GST for 1000 Business Cards.